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Bellwoods Brewery

Over nearly a decade, I helped shape and evolve the distinctive visual identity that became part of Bellwoods’ charm. Working as a day-to-day creative partner, I led projects across packaging, campaigns, and activations, ensuring a cohesive brand presence across markets.

As the brand expanded internationally, I helped guide the transition toward a flexible, typography-forward system that balanced character with clarity. I oversaw creative standards and built scalable templates that allowed the brand to grow without losing its voice.

The result was award-winning packaging, stronger consumer recognition, and a confident system the brand continues to use for new launches.

Client
Bellwoods Brewery

Roles
Creative Direction
Brand Positioning
Design
Illustration
Packaging
Typography
Visual Identity

Collaborators
Doublenaut

Photography
Paige Lindsay
Alexa Gargoum
What I Like Studio

Studio Ross Proulx

Information

Contact: work@rossproulx.com

Matty’s World by Matty Matheson