

Bellwoods Brewery

Over nearly a decade, I helped shape and evolve the distinctive visual identity that became part of Bellwoods’ charm. Working as a day-to-day creative partner, I led projects across packaging, campaigns, and activations, ensuring a cohesive brand presence across markets.

As the brand expanded internationally, I helped guide the transition toward a flexible, typography-forward system that balanced character with clarity. I oversaw creative standards and built scalable templates that allowed the brand to grow without losing its voice.

The result was award-winning packaging, stronger consumer recognition, and a confident system the brand continues to use for new launches.

Roles
Creative Direction
Brand Positioning
Design
Illustration
Packaging
Typography
Visual Identity

Collaborators
Doublenaut

Photography
Paige Lindsay
Alexa Gargoum
What I Like Studio

Studio Ross Proulx

Information

Contact: work@rossproulx.com

Old Chum Building Co.